I was reminded of an important lesson recently, when this happened to me.
As a real estate investor I think technology is pretty great, but nothing beats the yellow legal pad for certain things.
I use it to keep track of daily task, calls I need to return, ideas, notes, and more.
And I LOVE to write on it in RED pen.
Something about the way it looks (I probably love it because it works so well to do direct mail letters this same way).
Anyway, I buy the red pens in bulk and recently I was scribbling away on my pad when my pen ran out.
I went in the cabinet to get another and found out I was completely out of pens.
I thought I had another box.
“Caught with my pants down.”
Now you might be thinking…
“So what?” “Big deal!” “ Why are you wasting my time talking about pens!??
I’m getting to that… Like I said, there’s an important lesson here.
You see, fortunately for me, my “pants down” scenario was on something minor… like a pen running out of ink.
But there’s an area of your real estate investing business where you NEVER want to let this happen…
Whatever you do…
You don’t ever want to let your marketing run out!
If you want a successful real estate investing business, you need to be consistently marketing for deals and following up with your leads.
What this does is it creates a “pipeline” of sorts.
As the months roll on, leads from a few months ago will start turning into deals (but only if you stay in front of them!)
So it’s important to keep marketing for deals, and keep following up.
If you stop either of these things, your pipeline will stop working and your business will die.
Marketing is the “lifeblood” of the business.
So make sure you’re staying on top of it… and DON’T let that “pen” run out of ink!
Have a great day, -Joe